What is a “Brand Photographer”?

Commercial photographer, content photographer, brand photographer.  These are common terms and I’ve been asked many times what the difference is. And which one best serves my business needs? I’m a brand photographer, and in this post, I’ll explain:  Before we begin, it’s important to know what a brand is. A brand is a distinct identity, […]

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Product Photography DIY Setup

As a product based small business owner, photos of your products are crucial for your business- photos to showcase on social media, for your website or online store, and/or to display in your retail space. Let’s address the question, “If I can’t afford a professional photographer right now, can I take my own photos?” Yes, […]

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8 Things I Learned in My First Year of Business

As most of you know by now, I’ve been a photographer for seven years but I completely revamped my business last summer after I attended the Creative @ Heart Conference. Without going into all of the details, I switched from general portrait photography to specializing in brand and architectural photography. I also went full-time in […]

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Why Your Business Needs Professional Photos

Personally, and maybe I’m just a little bias, but my favorite part about small businesses are the professional photos. I follow business Instagram accounts just for the photos- who else is guilty of this?! And Pinterest, come on, that’s home of every girl’s inspiration (ok, maybe not all girls…). I will literally scroll through social […]

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